DIGITAL MULTIMEDIA
SITES/DIGITAL PRODUCTS THAT USE MULTIMEDIA
Youtube is an American online video sharing and social media platform owned by google. It was launched by Steve Chen, Chad Hurley and Jawed Karim. It is the second most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day.
Video categories on Youtube include music videos, video clips, news, short films, feature films, documentaries, audio recordings, movie trailers, teasers, live streams, Vlog and more. most content is generated by individuals.
Combination of media used on youtube ; Why do they use it
Video- Youtube uses video contents as a form of digital marketing, information sharing to boost engagement and sales at the same time.
Audio- Youtube uses sound to engage its target audience; it helps to deliver information at the same time increases the production value. it evokes emotion response and emphasises whats on the screen and is used to indicate mood. Apart from using sound effect to elevate video dramatically, Youtube has an Audio mode where by the audience can listen to songs, podcasts, news without having to watch the video.
Graphics- Graphics is used on youtube to captivate the target audience' attention. It is used in creating positive image and builds brand recognition.
Effects on the Audience.
Youtube has had a substantial social impact, influencing popular culture , internet trends, and creating multimillionaire celebrities. Here are some of the effects youtube has on it's audience.
Entertainment- One of the important goals of youtube is to entertain which has been actively and is still being worked on by the youtube Engineers. Viewers connect more strongly with youtube contents because it feels more real than what's produced for TV. Watching youtube videos or listening to listening to Youtube music can produce positive cognitive effects on audience which is why YouTube has become one of the effective media platform for entertainment.
Edutainment - Youtube has been using combination of both education and entertainment to disseminate educative information to its audience. They do this to enhance learners' performance in a captivating entertaining way. Youtube has been using audio, video and playful learning games to have a positive and appealing impact in drawing in the interest of students towards education.
Job Creation- Youtube has led to the creation of many jobs and income. Becoming a Youtube personality is a full-time job for many, and a part time gig allowing for additional streams of income for others. Youtube has opened a world of opportunities for many to earn an income , both in front of and behind the camera.
Linkedin is an American business and employment-oriented online service that operates via websites and mobile apps. The platform is mainly used for professional networking, and allows job seekers to post their CV's and employers to post jobs. Linkedin allows members to create profiles and connect to each other in an online social network which may represent real world professional relationships. Members can invite anyone to become a member.
Combination of media used on linkedin ; Why do they use it
Video- Linkedin video posts are used to get more engagement and videos are more likely to get a conversation started.
Digital Images- Linkedin allows users to include image in their ads as it has the ability to reach more users on the platform while also receiving additional clicks. Additionally, this helps to generate greater conversations which is the ultimate goal.
Digital Data- Apart from using video, and digital images to engage with it's target audience, Linkedin also approves the use of digital data for disseminating information for proper communication between employers and employee and also between Retailers and consumers.
Effect on the Audience
1. Gaining exposure to Hiring Managers and recruiters- Linkedin allows one to have online personal brand which makes one visible to key decision makers and recruiters. This means when one name is put into a search engine such as google, one has an online personal brand that is appealing in searching result.
2.Great Job board for it's audience.- New opportunities exist through out the linkedin site that may not exist on traditional job boards. Audience can directly apply for roles.
Twitter is an American microblogging and social networking service on which users post and interact with messages know as "tweets". Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available .Twitter was created by Jack Dorsey, Noah Glass and Biz stone.
Combination of media used on Twitter ; Why do they use it
Images- Linking Images on twitter can improve click-through rates. Also, images on twitter are also a great way to fit in extra characters which can beef up tweets in more ways . Catch users' attention, and have a little more room to fit in a few words on each tweet.
Videos - In as much as videos usage on twitter can increase brand awareness , it also improve brand sentiment by increasing the positive association customers have with aspects of your brand.
Digital Data- Even though posts are limited to 140 characters per post, twitter uses one of the forms of digital Data techniques which is texting to allow users to communicate which each other effectively.
Effect on the Audience
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